Leading global CRM and lifecycle marketing that turns customer data into measurable growth
EXPERTISE:
CRM STRATEGY LIFECYCLE MARKETING GLOBAL ENGAGEMENT MARKETING AUTOMATION
CRM & Lifecycle Strategy
Designing acquisition, retention, reactivation, and loyalty programs powered by segmentation, behavioral data, and predictive insights.
Global Marketing Leadership
Leading high-performing teams and multi-channel programs across email, SMS, mobile push, and social integrations for global growth.
Data, Automation & Optimization
Building KPI dashboards, advanced testing programs, and scalable marketing operations that improve ROI and decision-making.
Experienced Industries:
Direct Selling Logistics Automotive Print
Connect with me on LinkedIn
"The challenge of the unknown future is so much more exciting than the stories of the accomplished past."
- Simon Sinek
Companies I've worked with:
Recent Posts
From the blog
Customer Lifetime Value: How to Calculate It and Actually Increase It
Most CLV numbers are wrong in the same few ways. Here are the formulas that hold up, a worked example, the CLV to CAC ratio, and the five levers that genuinely move the number.
Customer Lifecycle Marketing: From Acquisition to Loyalty
Customer lifecycle marketing replaces the campaign calendar with a system. The five stages, what each is for, the trigger library, channel fit by stage, and a 90-day build plan.
SMS Marketing Strategy: Building a Program People Do Not Mute
An SMS marketing strategy that works is mostly triggered, tightly capped, and consent-first. Here is what belongs in SMS versus email, how to write it, and how to measure it honestly.