As a business today, it is imperative that you understand the importance of social media. Even if you never spend a minute on the platforms yourself, social media is a massive marketing outlet. When used correctly today, it can be absolutely essential to your personal development. Your business can thrive based on the use of social media. Yet, among the most popular social media platforms today is TikTok. Video-driven and aimed at the next generation, why does your band have to be using TikTok?
What are the main benefits of this platform for your brand and your business?
Massive quantity of users
TikTok is growing all the time, with potentially over a billion users available on the platform at the time of writing. It stands to reason, then, that even the most location-specific business can find local users on TikTok. This means that you should never see using TikTok as a waste of time. The sheer number of people that it allows you to connect with is massive, allowing your business to grow and to thrive in time.
The number of users that TikTok has shown no signs of slowing down, either!
Hugely popular with all generations
Though most see TikTok as something that is used by the younger generation, that is not solely the case. People of all ages are finding ways to use TikTok to their advantage. This means that the platform is not only for brands that are aiming themselves at kids and teenagers. Adults use TikTok just as much, too, so you can find that it boosts your popularity with all of your potential userbases.
This is very important as it can give you an easy way to interact with users who might normally pass you by.
An active, engaged userbase
Some social media platforms struggle because they do not have an active and engaged userbase – at least not consistently. With TikTok, though, the mass numbers of users who are using it on the go mean the userbase is active far more often than competitor platforms.
This also means that you do not have to be quite as specific with your posting times and schedules as alternatives. The huge and ever-growing userbase means that you can easily find engagement from people in terms of shares, comments, and responses to your uploads. This helps to boost engagement and grow your brand in terms of size and popularity.
Offer a different kind of content
While other social media platforms might be based around images or text, TikTok is all about video content. So, you can post funny, cheery, and uplifting content. You could post things like quick tips and tricks. You could even post little comedy skits related to your industry. This platform allows you to be very unique with the kind of content that you put out there.
It allows you to diversify from longer-form content and instead makes it easier to focus on sharp, super-focused content with a very specific purpose. Now, you can post your blogs and your vlogs elsewhere; TikTok allows you to be creative and comedic with an audience looking for just that.
TikTok, then, has exploded into one of the most popular social media platforms in the world. If you want your brand to keep seeing meaningful growth, you should definitely focus on using TikTok as one of your social media marketing tools moving forward.