Manager, Cloud Platform Marketing at Plexus Worldwide

March 2018 – November 2021
Defines Customer journeys with team members across departments for acquisition, retention, and transactional experiences along with being responsible for building the Customer journeys within the Listrak Marketing Platform along with optimizing automation tools for various digital marketing channels (Email and SMS). Specifically responsible for the overall management of the email asset and establishing best practices to drive business results, deliver deep insights and recommendations based on a strong understanding of the Listrak Marketing platform. This includes being up-to-date with best practices in the field and remaining up-to-date on current trends and new technologies to ensure the organization is positioned to take advantage of these trends and succeed. Increase results across every marketing campaign by harnessing historical customer data to predict future behavior using artificial intelligence, machine learning, and statistical modeling to assess the likelihood of what will happen in the future. This helps access critical information to make data-driven decisions and speak to more customers based on their needs and specific customer journey. Using predictive models that include predicted future spend and lifecycle stage, likelihood to purchase, open click or unsubscribe, and discount and coupon affinity. Bringing considerable technical and product expertise to deliver world-class LMC-based solutions to Plexus Ambassadors along with Retail and Preferred Customers.